I recommend to read this excellent article about free content and what you can do to still earn money in a world of free-floating bits and bites. Kevin Kelly mentions the following eight generatives to be "better than free":
1) Immediacy (at the moment of release)
2) Personalization (tweaked to suit your needs)
3) Interpretation (help on content, support)
4) Authenticity (the true real thing, authorized or legal)
5) Accessibility (access anytime, easy)
6) Embodiment (physical, e.g. concert, printed copy)
7) Patronage (support and connect to artists & creators of content)
8) Findability (probably the most important one)
You can read the whole article here





