yesterday I went to the digitec store here in Zurich for the first time. It's quite an interesting business model: They have a very fast and well built webshop and on top of that offer their customers to pick up the gadgets at the fairly centrally located shop/warehouse. When you enter you are required to get a ticket which you can print out using a kiosk system which includes a scanner for your printed order. Once you are called up they already have the order on the screen. Very efficient. The other observation I made was on their customer base: Purely male, gadet loving geeks of all sorts. So if you wonder where the boys are while girls are raiding department stores you know where to look!


