I am more a Migros type of person. In fact I get terribly lost in a coop store up to the point to get angry for not finding what I want and for not knowing what it costs but clearly knowing it will be more expensive than anywhere else. However yesterday, when I went grocery shopping at coop I noticed the Fine Food brand which I have seen bevore but not in every corner of the shop. I was curiously sneeking around the store trying to discover all Fine Food products available making it a pleasure for once. In fact they seem to have quietly built up a whole line of top line food products in that neat Fine Food design that looks ever so tempting. If I'm right Migros will start the same but I doubt it will turn out as stylish. That way at least you know why you go to coop and don't need to be shocked anymore when looking at the receipt on your exit from the store.